SO Sofitel Hua Hin

SO Sofitel Hua Hin


SO Hua Hin

By Christophe Chommeloux

10 May 2017

Conveniently located just two and a half hours from Bangkok, the SO Sofitel Hua Hin especially appeals to design and trend fans eager to escape the hustle and bustle of the city. SO Bangkok regulars will feel right at home with their feet in the sand of the very popular Cha-am beach.

“SO Sofitel Hua Hin meets the expectations of a growing market of travelers in search of a relaxing designer atmosphere that doesn’t compromise on style and attitude,” says Patrick Basset, president of AccorHotels operations in Asia. “Hua Hin offered us an excellent opportunity to create a lively and truly different location that perfectly matches the SO Sofitel spirit.”

The geometric lines and precise shapes of the outdoor spaces, softened by a palette of naturally-faded woods that blend with the beauty of nature, create a soothing contemporary environment that reflects the creative signature of fashion designer Polpat Asavaprapha, founder and artistic director of Asava, who has worked with the great names in fashion, including Marc Jacobs and Max Mara.

Donatien Carratier, the designer in charge of interior decoration, a specialist in luxury projects with an iconic style, is known for his particularly strong decors that blend dreams and reality. The Evolution theme he selected for the hotel’s decor was inspired by the Grand Gallery of Evolution at the Museum of Natural History of Paris. This visionary idea begins with the unexpected statues of wild animals that greet visitors on arrival and which are reflected in the pool, the rabbits hidden all over the resort, and many other surprises just waiting to be discovered.

Donatien created two powerful room styles for the private areas: SO Nature and SO Arty. These are the same elegant rooms, which combine classical refinement and stylish and contemporary design, where members of Latitudes team rested after the Wonderfruit festival. These rooms offer a delicate and luxurious ambience where one can enjoy serene experiences in style and pleasure. These experiences include the sea, the two swimming pools and the intimate spa where we were reinvigorated by the attentive care of discreet professional masseuses.

SO Coco

Designed around the white oven that gave it its name, the White Oven restaurant echoes the Red Oven of Bangkok. It serves deliciously reimagined authentic Thai cuisine, like these delicious Por Pia Thod, Cha-Style spring rolls with chilly plum sauce, the Massaman Phak and its coconut foam or the Young Coconut Cake with sesame and pandanus, simply delicious.

Just steps from the sea, the lively Beach Society offers a snack menu which is perfect for relaxing on the beach, like the Smoked Fish Tartine or the Grouper, with pumkin puree, greens and caper brown butter. With its breathtaking view of the sea, the restaurant also hosts renowned beach parties, a perfect place to see and to be seen in Hua Hin.

Finally, the Gallery presents works by emerging local and international artists. These exhibitions run every three months and offer visitors a privileged moment of artistic discovery. Currently, the Untitled exhibition by Bangkok’s adoptive artist Ugo Li is running through the end of April.

>> Read our review about So Sofitel Bangkok

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