In the footsteps of our team latest projects, the basic concept of Latitudes is to publish a genuine magazine, attractive to modern Expats and Thai readers alike, with a French touch. A media not only cultural, with features on good hold with the world, but also practical and concrete, playing its part in building stronger bonds between Thai and Western cultures.
Latitudes is the new project by the creators of widely appreciated French magazines le Paris Phuket & le Paris Bangkok. A team of professional journalists lead by Caroline Laleta Ballini & Christophe Chommeloux, a duo of communication specialists who have worked for topnotch companies such as Ogilvy & Mather, Hachette Filipacchi Lagardère, McKinsey & co, Boston Consulting Group, Le Figaro, AOL and more recently The Peninsula Hotels.
Latitudes’art direction,photography and graphic design are driven by a passion for beauty, positivity and excellence. Just check out our two latest productions: le Paris Bangkok and prestigious corporate book The Peninsula Paris, the Making of a Parisian Masterpiece.
Beside the 10,000 hard copies printed and distributed in around 400 spots patronized by expats in Bangkok, Phuket, Pattaya, Chiang Mai… Latitudes is also fully digital and accessible for around 700,000 consumers, whose monthly expenses amount to more than THB 2.5 billion.
Our editorial team covers a wide range of topics and styles. It travels throughout Thailand on a regular basis. Widely skilled in strategy and operational communication, our marketing team is available in Phuket, Bangkok and Chiang Mai. Its aim is to advise our clients in order to offer them a maximum return on investment, both in revenue and brand awareness.
WHO WE ARE
CAROLINE LALETA BALLINI
Maliciously nicknamed “Mother Superior” by her team, she juggles hats, from art direction to marketing, from management to design. Developing an apparently inexhaustible energy, she puts to work her many skills, gained through dozens of press projects, in a journey that logically led her to give birth to the Paris Phuket in 2011.
Born in Paris and living in Phuket, raised by a father with his hands in everything, entrepreneur, author and publisher, with whom she created BD Magazine at the age of 20, designer of collages since the youngest age, she has successively been advertising assistant for France Dimanche, advertising director at le Figaro, studio director at France Soir and Artistic Director of the musical press group Melody Press. She then produced the layout for the daily Infomatin in 95, before spending 8 years at the prestigious advertising agency Ogilvy & Mather.
A lover of Thaïland, Caroline made the big leap in 2003 and became an expatriate, initially in Koh Pha Ngan, then Phuket. She came back to press, wrote for Gavroche, before creating Studio So What, a graphic studio and communications agency that would become the cradle of Le Paris Phuket – Paris Bangkok.
Studio So What now offers you Latitudes…
Like Caroline, Christophe started in the press on the business side of things. First head of advertising, then freelance journalist, section editor for CD Mag and finally editor in chief of Soundcheck. He created Home Studio with Caroline, then left for a few years in communications and document production for big international consulting firms like McKinsey & Co or the Boston Consulting Group.
In 95, he participated in the creation of the content of AOL France, where he directed the “Travel” and “High Tech” channels, then quickly moved to the nascent web, while continuing to write as a freelance journalist for the business press and many music sites, as well as humor books like Le Chien, mode d’emploi.
Loyal to Thaïland, which he has been visiting for 30 years, he lived in Koh Pha Ngan from 2004 to 2008 before returning to Nantes to participate in the development of Radio Prun’. Cofounder of le Paris Phuket in 2011, he settled on the shores of the Andaman Sea after two years of remote work, and developed the magazine in the rest of Thailand, in particular in Bangkok, where he now lives and represents Latitudes.
Co-Founder & Business Development
Among the Co-founders of Latitudes, Hervé brings his expertise in Sales, Revenue and Distribution, acquired throughout more than 20 years in the Hotel Industry where he held various managerial positions in Food & Beverage and as Hotel General Manager. After having “walked” the globe and back … from Paris, to Brussels, London, New York, Phnom Penh, Shanghai, Singapore, Hanoi, Seoul and Bangkok, Hervé finally settled down in Phuket which he now calls home. He is currently hotel consultant and will soon launch one of Phuket largest hotels: 575 rooms in Patong.
“Whatever the mind of man can conceive and believe, it can achieve” (Napoleon Hill) is his motto and strong belief.
In addition to his love for reading good books and his passion for food, Hervé is keen on challenges and he enjoys physical exercise at the gym or on his bike. He will use his drive and skills in this new adventure, to contribute positioning Latitudes as one of Thailand’s most desirable magazine…
After studying Multimedia Writing in Brussels, a major combining communication, computer graphics and media, Catherine started her career as a web journalist for daily papers such as La Libre Belgique and La Dernière Heure, and as a “geek” specialist for various magazines and websites. She the quickly moved to the RTL Belgium group, where for eight years, she became in turn a webmaster, web content editor and web journalist.
As an experience globetrotter, she backpacked through Thailand in 2013 and biked throughout Southeast Asia for six months before settling in Bangkok, where she started writing on her favorite subjects: traveling, culture and society. She then collaborated as a journalist for the local edition of the website Lepetitjournal.com, for Bicyclethailand.com and for magazines such as Gavroche and Le Paris Bangkok, where she quickly became a pillar of the publication. This career logically led her to become the Associate Editor of Latitudes.
NALINEE “NUNE” UDOMSINN
Public Relations & Marketing
Former student in Sciences Po and Chulalongkorn University, where she studied International Relations, this Thai woman passionate about French is Latitudes representative in Chiang Mai. After a few years at “la Maison de la Thaïlande” in Paris, she came back to live in the mutating “Northern Rose”, where she cofounded 1296 Chiang Mai, a cultural center which offers Thai language lessons and interactive tours around contemporary Siamese culture.
When she left Paris in the ’90s to relocate to Thailand, Dominique packed her mastery of photography and graphic arts in her luggage. She specializes in photo retouching, exploring the infinite resources of technologies. Inspired by her new environment, she implements a subtle alchemy between tradition and modernity by creating images in a unique style.
She defines herself as a “photographist,” applying filters and computer spells to her photos, according to the inspiration she gets from her subjects (boats, scenes of daily life, portraits, architecture, etc.). Her vibrantly colored photographs are then sublimated on different surfaces: metal, canvas, wood, etc. A Paris Phuket pillar, Dominique has rejoined the Latitudes team, for which she provides text and photos.