Pimclick, Integrations & Web

INTERVIEW

Pimclick,

Integrations & Web

Catherine Vanesse

14 September 2018

Founded in 2012 by Panya Sayavongsa, one of the instigators of the Joomla CMS interface and author of numerous books and articles on coding and web security, Pimclick is defined as one of the most creative agencies in Bangkok. Latitudes met Panya to talk about the latest trends in the digital world.

General Manager of the Pimclik web agency, Panya Sayavongsa was born in Thailand before following his parents to France at the age of 5. Being a graduate of ESIEE Paris (École Supérieure d’Ingénieurs en Électrotechnique et Électronique) in digital media engineering, as well as a master’s degree holder in project management at ISAIP (Institut Supérieur d’Action Internationale et de Production), Panya created Luxury Concept, his own web agency in 2004 and became specialized in the development and integration of Web projects associated with the Joomla content management tool.

Following the crisis of 2008, he had to reduce the workforce of his agency in Paris, which thus made him initiate a reflection process on its evolution. After going back and forth between France and Asia for several times, he opened Pimclick in Bangkok, as well as its branches in Casablanca and Dubai, while keeping one foot in Paris.

Panya, can you tell us about your career history?

I started making websites during my engineering studies. Once I graduated, I worked for Assur 2000, while continuing my work on the side. I have an entrepreneurial character and after two years with this company, I founded my own internet consulting firm: Luxury Concept.

In 2008-2009, we experienced the crisis in full force and we had to dismiss a lot of people and at the same time we moved closer to a traditional advertising agency specializing in graphics, audiovisual production, etc.

I always say that behind every crisis there are opportunities to seize. Partnering with this ad agency was one, as well as exploring other markets in Asia.

In 2012, I opened branches in Casablanca, Dubai and Bangkok. The business in Bangkok has become more important than the Paris office, because the opportunities are more numerous here.

What are the differences in strategies that you have seen between France and Thailand?

In France, Luxury Concept is best known as an internet consultant for its technical side. In Thailand, the technical aspect is more difficult to value because it is not visible. If someone comes in by saying “I can do coding”, they’d reply “true, but I cannot compare a good code for a bad code”.

So, we highlight more the creative and visual aspects, while keeping the technical side as a lever and a strength. We created Pimclick and we associated a new image that is much more off beat.

What are your strengths?

Since I have the dual citizenship, it brings Franco-Thai expertise, which brought us many French clients based in Bangkok. Then we decided to have strong skills on everything that is creative, and also on all the technical aspects.

On the market, many companies know only to create and they outsource the technical part, while others are very good in coding, but not in design and so they also outsource from their side. We decided to do everything internally because it is in advance that the projects are defined design-wise as well as technically.

In terms of skills, Pimclick revolves around three areas: the creative and graphic team, the team of developers and the e-marketing oriented team, including SEO, copywriting, content creation and social media.

Our team is multicultural. We work with Thais and expatriates, who are mostly French. We have as many foreign customers as Thais. We are forced to mix the two cultures, to work in harmony.

What are your personal strengths?

I have a particularly suitable profile to Asia, because of my dual culture, and also since I speak six languages: French, English, Thai, Chinese, Lao and Spanish. In France, I do not have a lot of added value by being Asian and speaking French whereas here it is an asset. Speaking Chinese in Thailand is obviously an advantage, but French conveys a more luxurious, more intellectual, and romantic image.

What exactly are the team management challenges you face?

For example, how to approach people, when to put pressure. We are not going to put it in the same way to aThai as to a European. With a European, it will be quite direct; with a Thai you must use a little effort. The Thai language is very well made with this regard, and it allows putting more shapes to it.

In your opinion, what are the current trends in the digital world?

There is a high demand and a strong growth in everything related to social media, whether it’s to manage campaigns on Facebook, YouTube, Instagram, etc. In Thailand, some companies only rely on social networks.

The other trend at the moment is e-commerce, which is booming in Asia. Everyone can become an entrepreneur and open an online store for it is not very expensive. Current technologies are more mature than before. Five years ago, someone who wanted to get into the online business needed to invest a lot of money. It is no longer the case. After that, it’s just not enough to launch your online store; you must be able to generate traffic. We offer a comprehensive digital strategy that goes from project realization to traffic generation through brand communication.

Alongside these two trends, there is video production that comes in addition to social networks. The demand goes to short format videos to supplement or to enhance existing content. Finally, SEO is, of course, an important point in any digital communication.

What impact did the General Data Protection Regulation (GDPR) that was recently put in place by the European Union have on you?

This directive has held us a lot in recent months, because it does not only concern European sites, but all the sites that host data from European users. Finally, everyone is a ected by this regulation.

Finally, what’s hot for the near future?

We are working on augmented reality, on everything that is related to 3D. We even have our own 3D production studio. It is an increasingly mature market thanks to the democratization
of headsets and technologies, which facilitate the work of developers. We are starting to have more and more requests, especially in the real estate sector with the idea of offering virtual housing tours, where the client can really experiment and interact with a virtual environment, for example by changing the decor.

In fact, it is especially in the B2C market that there is a real potential of developing an expensive product such as an apartment or a first-class experience in an aircraft. There are many perspectives; products will still evolve, yet, for the moment it is about sound and images, in the future we can very well imagine that odors will be added to it.

At Pimclick, we invest a lot of time in research and development on new technologies. We try to identify the most promising to take position at the forefront when they boom in the market. The Internet is constantly changing, some technologies are trendy now and obsolete tomorrow, so we always stay on the lookout.

www.pimclick.com